FANGZ · reports
Week in review.
What shipped, what it earned, and the trend per engine. deltas are vs the prior week · measured, not modelled
work done · last week
4ads shipped
1email sent
1optimisation
0geo moves
≈15.5hagency hours equivalent · est.
everything above went live only after your approval
2.2×
ROAS
+0.1× vs prior week$510
Ad spend
+4% vs prior week$1,122
Ad revenue
+9% vs prior weekEmail
$680
Email revenue
+11% vs prior week49%
Open rate
−1 pts vs prior week2.6%
Click rate
+0.2 pts vs prior weekAI Search
3 queries
AI answers citing you
+1 vs prior week2 of 4
Answer engines citing
+1 vs prior week4
GEO pages live
+1 vs prior weekwhat each item earned
| Item | Spend | ROAS | Revenue | Opens |
|---|---|---|---|---|
 Static · "Read the label" angle | $168 | 2.6× | $437 | · |
 Static · "Hours, not minutes" power-chewer angle | $122 | 2.1× | $256 | · |
| Email · "Beetroot is back" weekly send | · | · | $214 | 52% |
 Static · "You read your labels" angle | $96 | 1.9× | $182 | · |
 Static · "Dental, minus the wheat" angle | $74 | 1.4× | $104 | · |
per-item numbers pulled from Meta and Klaviyo on Monday, attributed to the week they ran